Ines Mergel

Archive for November 11th, 2008

Google able to predict flu spread

In Google, Google Maps, Google Mashup, Social Networks, Social Software, Web 2.0 on November 11, 2008 at 6:17 pm

The NYT reports today that the philanthropic unit of Google is using flu data from CDC and Google searches for keywords such as “muscle aches” and “flu symptoms”. A combination of the data including regional indicators helps to identify in which geographic regions there might be flu break-outs.

More information about this “predict and prevent” project is available on Google.org/Flutrends.

Again, an example of public data use by a private organization to private a public good.