Viral T-Shirt Marketing on Amazon.com

A T-Shirt with two wolfes on it received over 760 customer reviews, triggered by a first review highlighting the advantages of the (rather plain and uninteresting) T-Shirt:

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.