I couldn’t keep my eyes off the #socialgov Twitter stream today: GSA was hosting a government-only social media day with great guest speakers from Facebook, Twitter, and Google. The participants were very generous and tweeted soundbites from the speakers. I am linking to a few tweets here to share them with others outside Twitter and the federal government. Btw – follow all of them – always great insights and interesting social media innovations:
Facebook’s Katie Harbarth provided the following insights for community pages:
Katie Harbath, of Facebook, says best time 2 post to Page = 9 – 10pm (local time). Also photos get 2x engagement vs others. #socialgov—
Scott Horvath (@S_Horv) June 28, 2012
Interesting stat on FB: The earlier in morning u post, the more likely it will be older users viewing…little later = younger #socialgov—
Scott Horvath (@S_Horv) June 28, 2012
Katie Harbath-On Facebook, reach is unique people in the last week that have seen your posts #SocialGov—
GSA New Media (@GovNewMedia) June 28, 2012
"Fan count means nothing to you if they are not seeing and engaging with your content." – @katieharbath #socialgov—
Nicole Callahan (@NACallahan) June 28, 2012
Katie Harbath – Facebook now has 5 admin roles. Also ability to schedule posts up to 6 mos. in advance #SocialGov—
GSA New Media (@GovNewMedia) June 28, 2012
8 to 10 am also a good time to post on Facebook #SocialGov—
GSA New Media (@GovNewMedia) June 28, 2012
Don't post 6 or 7 times a day on Facebook. Your unlikes will go up #SocialGov—
GSA New Media (@GovNewMedia) June 28, 2012
Facebook says there is also a bump in traffic when people arrive at work in the morning #SocialGov—
GSA New Media (@GovNewMedia) June 28, 2012