How do political elites, such as the Members of the U.S. Congress, decide to use innovative forms of Information and Communication Technologies, such as social media applications? Communication between elected officials is guides by outdated rules and regulations that are focusing on paper mailings. The apparent lack of formal guidance and outdated rules are not reflecting the changing online landscape and the requirements on Members of Congress to interact with their constituents where they prefer to receive their information. New forms of highly interactive online communication tools, such as the microblogging service Twitter are challenging the existing information paradigm. Using the first year of tweets posted by Members of Congress in combination with qualitative interviews with congressional offices show that the Members are mainly using Twitter to complement their existing push communication style and automatically distribute vetted content via Twitter, using the Microblogging service as an additional communication channel for their individual appearances and issues. The awareness network among tweeting Members specifically shows that the potential for interactive conversations are not harnessed. Finally, Twitter’s potential as an innovative mode for future democratizing interactions is discussed.
Mergel, I. (2012): “Connecting to Congress”: Twitter use among Members of Congress, Zeitschrift fuer Politikberatung – Policy Advice and Political Consulting, 3/2012, pp. 108-114.