Social media metrics

Collection of guidance to measure, track, trace online interactions using social media in the public sector:.

A. “Old cookie policy”:

  1. OMB-Memorandum-03-22: OMB Guidance for Implementing the Privacy Provisions of the E-Government Act of 2002 (“Cookie Policy”)
  2. OMB-Memorandum-10-16: Safeguarding Against and Responding to the Breach of Personally Identifiable Information

B. “New cookie policy”

  1. OMB-Memorandum-10-06: Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act
  2. OMB-Memorandum-10-22: Guidance for Online Use of Web Measurement and Customization
  3. OMB-Memorandum-10-23: Guidance for Agency Use of Third-Party Websites and Applications

C. GAO & GSA guidance

  1. GAO Social media report: Federal agencies need policies and procedures for managing and protecting information they access and disseminate
  2. GSA HowTo.gov Digital Metrics for Federal Agencies

D. Media coverage

  1. Agencies learning to measure social media impact, FCW, January 23, 2013

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