– first age-relevant search engine/social networking plattform

I just discovered the first age-relevant search engine – slash social networking plattform: It is targeted towards +50 year olds (seniors and baby boomers). They intend to provide information on specific topics such as jobs after retirement, how to become 100 years old, how to make new friends, etc. Some of the searches are neatly presorted in categories on the frontpage.

I like the “How to make friends” section – which ties into what Thomas and I are working on: people in specific phases of their lifes are only adding specific types of (new) contacts to their network of friends. Especially when you retire – you won’t see your co-workers on a daily basis anymore, your routines are changing and you might loose some of your contacts. See my earlier post on the sustainability of online ties.

It’s also great, that the most relevant topics are pre-sorted by relevance (to avoid being overwhelmed by too many results), there are some prominent buttons to increase the text size and you can top 10 yourself, so that information can be pushed at you.

I like to see more of this on other search engines, too – or am I too young for this?


About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s