MC Hammer at HBS explaining Twitter

A new expert on social networking, MC Hammer, spoke at HBS about how he uses Twitter effectively. Instead of letting other people talk about him, he says that Twitter is a way of controlling what people hear – directly from him. The session was taped for a special issue on Twitter for Good Morning America. As Andy McAffee (HBS) says in the Good Morning America piece: Twitter is a low cost very public way to share information online:

(Picture linked from The Crimson)

Update: Here is the video from Good Morning America with the coverage.

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About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

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