CDC is fighting the spread of the swine flu with viral technologies

The CDC (Center for Disease Control and Prevention) is using several different social media channels to inform about the swine flu besides the traditional (Web 1.0) channels, such as frequent press briefings, general information in audio and video, etc.:

  1. Updates from the H1N1 page haven an RSS feed.
  2. Frequent updates are spread using Twitter.
  3. Video updates are posted using podcasts.
  4. Image sharing on the CDCs Flickr site.
  5. Buttons for your website.
  6. Information sharing on MySpace‘s e-health page and daily strength group.
  7. Updates can be shared using several different services (Google Reader, Bookmarks, Delicious, Facebook, Digg, etc.).
  8. e-Cards to send by email to family members and friends to remind people to wash their hands.
  9. Agencies can embed a flu widget on their page.

On the funny side: Do you have swine flu?

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About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

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