Viral T-Shirt Marketing on Amazon.com

A T-Shirt with two wolfes on it received over 760 customer reviews, triggered by a first review highlighting the advantages of the (rather plain and uninteresting) T-Shirt:

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

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About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

One thought on “Viral T-Shirt Marketing on Amazon.com

  1. That shirt is up to 1087 reviews now on amazon. I dont know how that stupid shirt blew up so big but i wish it was something I did thats for sure. Ive thought about starting an amazon store just to try and get things just like this.

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