Facebook to Twitter app (for FB profile pages)

Facebook has launched the “Facebook to Twitter” application. So far it is only available for Facebook Pages of businesses, celebrities, politicians, etc. Here is Facebook’s official definition of a Facebook page:

A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Create one in a few minutes with our simple interface.

While I was interviewing congressional offices to understand their use of Facebook pages and profiles, I came across different strategies. Some have started out with profile pages and when they reached the maximum of 5,000 friends, they switched to a FB page. Others waited until they received official advice from their party leadership on how to use FB. Using “Facebook to Twitter” updates would definitely help them to easily update only one social networking service and send the message out automatically to Twitter. Saves the staffers an additional step in their already extremely busy schedules.

Facebook to Twitter
Facebook to Twitter

About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

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