This week the White House blog posted a message from Macon Phillips, the White House Director of New Media, titled “”. This initiate is part of the Campaign to Cut Waste that the White House launched this week, quoting the President: “As President Obama has said, we can’t win the future with a government of the past.” Phillips estimates that as part of the over 2,000 top level domain sites, more than 24,000 subsites were developed over the last years to display government content.

In order to stop the “confusion and inefficiency” and make access easier for citizens, government received the mandate to avoid duplicates: “So the federal government will do more with less, improving how it delivers information and services to the public by reducing the number of websites it maintains. To help drive this change we’ve set a specific goal that over the next year, we’ll get rid of at least half of them.

As part of this effort, all new .gov names are stopped and need to be directly approved by the federal CIO, who will first map out the existing landscape to see if a new site is necessary. Within a year the plan is to cut half of the federal websites.

While I salute the White House for recognizing this seemingly unnecessary growth of websites, it sounds like a massive effort to me. My hope is that similar to the Open Government plans, the agencies themselves will have control over what of their content is important, what can be consolidated and what they would like to cut. This will avoid the impression of “big government” and will leave the responsibility to actual content providers instead of too much micro- and top-down management. The ‘drawing the landscape idea’ seems to be a helpful first step, although I wish the White House would also look at the actual user statistics. Which websites are frequented by citizens and therefore indicate a real need for information that is displayed on them or transactions that are facilitated? Moreover, going beyond the mere numbers: What are the websites that need to stay because they are catering to a small niche audience that would otherwise not get the information? Here, government needs to make use of the lift of the cookie policy to understand who their audience members are. With over 24,000 websites in place, I am worried that only those make the cut that come in above a certain number of hits per month.

This mandate has also sparked other concerns for me: What about agencies starting blogs or adding social media accounts to their online presence? Many of the third party social networking services providers are creating new URLs for a social media account. Do these URLs count toward the cut? Do the SNS need to find a way to allow for folding account URLs into the existing .gov domain names? Does this mean that the agencies and departments are no longer allowed to create new accounts and with that new URLs? Or are external URLs excluded from this effort?

Watch the update on the Accountability Government Initiative here:


1 thought on “”

  1. Ines, nice post. One question I might suggest here is not simply the number of websites but whether and how they are searchable from one-stop locations (e.g.;; As for social media, the question here as with any website: what is the goal? Can the goal be accomplished by a single blog based website (like Are there benefits to static websites that require agencies to perpetuate using them as a tool?

    Overall, the President’s plan to cut half of websites is much like the plan to shrink the federal workforce during the Clinton administration. These are input based objectives, not outcome based objectives. A review of the system of federal websites is probably a worthy effort; setting a goal before such a review to eliminate any number of them is empty rhetoric.

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