New paper out: Forming and norming social media adoption in the corporate sector

Together with Gabriel Mugar and Mohammad Jarrahi (both PhD students at Syracuse Univerity’s iSchool, I just published a new paper with the title: Forming and norming social media adoption in the corporate sector. It’s available online. Here is the full citation:

Mergel, I., Mugar, G., Jarrahri, M. H. (2012): Forming and norming social media adoption in the corporate sector, ACM Proceedings of the 2012 iConference, New York, NY, doi>10.1145/2132176.2132196.

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