#ElectionClass – Follow the 2012 election in real-time

This fall semester I will be teaching a new class on “Social Media and 2012 Election”. I will share guest speakers with Professor Anthony Rotolo from the iSchool. We will have a great group of guest speakers joining us throughout the semester who will comment each stage of the election cycle, news events, and how the election impacts them in their current positions.

We will tie the ongoing political campaign to other types of social media campaigns in government, but also the nonprofit and corporate sector. The goal is to provide substantive learning experiences that will cover not only current news, but also major social media concepts, such as how to design a social media strategy, how to define the elements of a social media policy, how to measure the impact of social media activities.

Our major challenge will be to cover the election in real-time and translate what happens throughout the week into generalizable concepts that can be transferred into standard operating procedures.

The Twitter hashtag for the class is #electionclass. I will post frequent updates here on my blog and on the tba class blog.


Picture source: Anthony Rotolo’s blog.

About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

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