The next 100 days count – and Twitter is counting our sentiments and online interactions to gauge the potential outcome of the presidential campaign in the U.S.: Today, Twitter launched a new site called the Twitter Political Index. According to the Twitter blog, the @gov team is analyzing the +2 million tweets every week to understand how the nation’s Twitter users feel about President Obama and his challenger Romney.
The index represents:
Twitter teams up with USAToday’s election team and Topsy to display the sentiment results in the newspaper’s Election Meter. The sentiments are measured on a 0 to 100 scale and everything above 50 is coded as positive sentiment. A sliding scale lets users go back in time and shows sentiments including their related historical events (such as important visits, or speeches):
Adam Sharp, Twitter’s head of news and social innovation (@gov), shared some of the ideas and analysis mechanisms on NYT’s Timescast on August 2. Asked how Twindex represents the American public, he responded on Twitter:
I was interviewed for our local channel 9 News to talk about #Twindex: PollstePollsters using social media sites to gauge popularity of candidatesrs
- WashingtonPost.com: Introducing the Twitter Political Index!
- NationalJournal: Twitter will gauge voter sentiment in new venture.