Using social media as an elected official

On September 19, 2012, Bonner Gaylord, City Council Member, City of Raleigh, NC, shared his insights on his use of social media during his two election campaigns and his tenure as a city council member.

Mr. Gaylord focused on innovative tools such as Twitter and the issue reporting site SeeClickFix.com to reach out to citizens and interact with them. He mentioned that digital interactions are saving him time and making him more connected to his constituents.

Mr. Gaylord can be reached on Twitter. Here is the video of the Skype conversation I had with him in class:

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About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

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