Special issue “The Public Manager” on ‘Government Embraces New Social Media Tools’

Posted byInes MergelPosted inPublications, Social Media Policy, Social media strategy, technology, Web 2.0
The Public Manager

“The Public Manager” has just published its Winter 2012 edition. The whole issue focuses on how government embraces new social media tools.

Contributors are among others:

  • Andrew Krzmarzick, who talks about how government embraces social media as new communication tools;
  • Scott Horvath (USGS), who presents an overview of the past, present and future of social media at USGS;
  • Joseph Porcelli, who provides insights into how FEMA drove 23,000 people to join its online community
  • and many more.

I contributed an article on how to design a social media strategy to fulfill government’s mission.

Published by Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, innovation management and public management.

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