Bill Greeves, CIO of Wake County, has joined my ‘Social Media in the Public Sector’ class this week (follow along on Twitter #maxmedia13). He talked about how the county seeks to innovate with social media and make government data available in places of high value for citizens.
One example he showed was the county’s new partnership with Yelp, an “online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know.”
The county provides sanitation scores to Yelp that are calculated based on routine inspections by the county’s inspectors of restaurants. At the same time, citizens who are visiting restaurants are leaving their own reviews and in combination with the formal county scores future restaurant visitors might gain a more complete picture than using individual insights from citizens only.
This looks like a great use of already collected and published government data: The county makes an effort to move the data from a government website that citizens might not readily find to an online destination where citizens are already talking about restaurants scores and where government data can gain additional value.
However, on Yelp a restaurant owner mentioned that score might not be reported correctly. This gives business owners an opportunity to review scores and directly interact with government: