New article in PAR: Building holistic evidence for social media impact

Screen Shot 2017-05-17 at 8.26.25 AMPublic Administration Review has just released a new article I wrote about the use of social media data in public administration. Here is the abstract:

Social media measurement is important for understanding an organization’s reach and engagement with its audiences. In response to Warren Kagarise and Staci M. Zavattaro’s question about what works in social media measurement, this article discusses how public administration researchers and practitioners are using social media data that they can easily collect from social media platforms and contrasts these practices with data measurement efforts that can provide deeper insights for evidence-based decision making. This evidence includes interactivity and connectivity among citizens, attributes of network actors, and network structures and positions to understand how content travels through the network and who are the influential actors.

Reference:

Mergel, I. (2017): Building Holistic Evidence for Social Media Impact, in: Public Administration Review, XX(X): xxx-xxx, doi: 10.1111/puar.12780

 

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About Ines Mergel

I am Full Professor of Public Administration at the Department of Politics and Public Administration at University of Konstanz, Germany. Previously, I served as Assistant and then Associate Professor (with tenure) at the Maxwell School of Citizenship and Public Affairs, Syracuse University, NY. In my research, I focus on informal social networks in the public sector and the adoption and diffusion of digital service innovations in government organizations. I teach classes on social media management, digital government, public management, and social network analysis.

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