Nepal earthquake – Facebook safety check, Google public alerts #smem

Today, a 7.8 earthquake with multiple aftershocks hit Nepal. In the past, Google and Red Cross offered the opportunity with their apps to check in on people and to mark oneself with “I’m ok”.

Google Public Alerts page
Google Public Alerts

When you search on Google for Nepal earthquake, the site displays a public alert in bright orange featuring the main pieces of information needed: impact, tips from Ready.gov, selected tweets related to the tweets from vetted sources, such as the Indian Red Cross, the International Federation of Red Cross and Red Crescent Societies,  and major news outlets.

Mark Zuckerberg, CEO of Facebook, posted a note indicating the launch of a new feature as well. I am connected to people who are in the region  it truly provided peace of mind when they both checked themselves in as safe. My notifications popped up with a green button allowing me to see that they marked themselves as safe. The good people at Twitter didn’t seem to jump on the bandwagon. They usually they set up pages to display all relevant information in one place for big events, such as elections or the Superbowl. Disappointed that they are not supportive.

Facebook Safety Check
Facebook Safety Check 

 

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The social media dance around the VP pick

On Friday night the news broke, that the Romney campaign was planning to reveal the vice-president in a live TV covered event at 9:05am the next day. Within a few hours however, all major news-outlets stated “Mitt Romney picks Paul Ryan”. There was no question mark, no speculation. Only these plain statements – quoting sources close to the campaign.

Online, there was however very little indication on 8/9/12 that the information was leaked: The USA Today/Twitter Election meter showed negative sentiments towards both candidates at an all time low (since #Twindex data was revealed to the public): Obama 20; Romney 12. This number was stable until late Saturday evening when the Twitter index was finally updated – which seems to happen only once per day: Obama 32; Romney 39.

As a result, people were buying shares for their favorite veep pick, Paul Ryan on the Intrade prediction market. Ryan was favorited by 95% of the buyers:

On Saturday morning social media came into play. Romney’s Twitter account officially confirmed his pick – even before he went on stage in Norfolk, VA:

An hour later, Paul Ryan’s newly established Twitter account confirmed the news as well:

The account name “@PaulRyanVP” was initially not verified by Twitter and it took the company a few hours to add the blue checkmark to the account. As a result the followers jumped up from a handful to several thousands. Controversy around the account’s name eluded people to the fact that Paul Ryan already labels himself (or let’s say his campaign team labels him) VP = Vice-president. People are asking legitimate questions, as the following tweet by Chris Geidner shows:

Romney campaign aide Beth Myers confirmed in a statement to the press, that Romney had already made his pick earlier in August, after he returned from his first visit abroad. She presented the campaign’s strategy on how they kept the decision under wraps right after the announcement to the press.

@140Elect reports that the @PaulRyanVP Twitter account was created on August 2, 2012 which confirms that the VP decision has already been made weeks ago. It is unclear however why the campaign chose to reveal the candidate two weeks later, on a war ship at a time when only half of the country can watch the news at 9:00am on a Saturday morning.

During the exciting events of the day, other social media tools were ignored by the campaign.  As an example, the iPhone app “America’s Comeback Team” did not inform its users as advertised. Instead, the screen stayed blank even after the world heard the announcement, as this screenshot from Anthony De Rosa shows:

 

 

 

 

 

 

 

 

 

Twitter was also the first place where the campaign’s logo was revealed – on @PaulRyanVP’s account:

 

 

 

 

 

 

 

 

The Romney campaign clearly had their sight set on Twitter and ignored Facebook – the Paul Ryan Vice-President Facebook account was established just an hour before the official announcement.

At the end of the day, the futures markets weren’t impressed by the Vice-President pick. As an example, the Iowa Electronic Market for the 2012 US Presidential Election Vote Share Market still lists a win by the democratic candidate at 60%:

Facebook lessons tweeted from GSA’s #SocialGov event

I couldn’t keep my eyes off the #socialgov Twitter stream today: GSA was hosting a government-only social media day with great guest speakers from Facebook, Twitter, and Google. The participants were very generous and tweeted soundbites from the speakers. I am linking to a few tweets here to share them with others outside Twitter and the federal government. Btw – follow all of them – always great insights and interesting social media innovations:

Facebook’s Katie Harbarth provided the following insights for community pages:

Facebook’s new roles for pages

Facebook has introduced new roles for pages (see graphic). The manager of a page can assign the following roles:

  • Content Creator
  • Moderator
  • Advertiser
  • Insight Analyst

What is unclear to me is that the manager of the page does not have the same rights as the other roles and is not able to create content, edits the page, add apps, respond to and delete comments, send message, create ads, or view insights. It’s probably a typo or formatting issue of the table and does not reflect the actual functions those different roles can perform. Moreover, why shouldn’t manager know exactly what the impact of the site is? This is where top management needs to be informed: Help people understand that the organization’s social media efforts are making an impact and in case they don’t, initiate changes in the organizational social media tactics.

Especially for local government agencies defining 5-6 different roles might not be necessary. In my experience, even in larger federal agencies, there is usually only a small group of people who are responsible for updating the organizational page.

Navy recommends LinkedIn for employees

 

 

 

 

 

 

I came across this SlideShare presentation today via FedScoop and think it is worth sharing: The Navy recommends to use LinkedIn (I assume as opposed to Facebook) as a way to tell the story of the Navy in an online environment where professionals share information. They recognize that many thousands of professionals use LinkedIn as a place for their up-to-date online resumes. Moreover, Navy employees can join groups to discuss topics of interest, to learn from each other for professional development purposes or even search for new jobs.

A disclaimer reminds Navy employees to keep privacy and OPSEC in mind when interacting online.

Here is the full presentation:

 

 

White House crowdsourcing effort to understand their audiences’ social media needs

The White House has recently asked its Facebook fans and Twitter followers to provide feedback on their social media activities. As an example, Twitter users were asked to fill out a short survey (see article in InformationWeek).

https://twitter.com/#!/whitehouse/status/77422988332498944

After reviewing the feedback, the White House published what they extracted from their fans and followers in a blog post. The GSA New Media Twitter account states that the most surprising finding was that half of the White House followers on Twitter are +50 years old (although the number does not indicate the follower age group, but reflects the age of the respondents only):

https://twitter.com/#!/GovNewMedia/status/80288588260065281

Here are the main findings:

Here are a few interesting things we’ve learned:

* 50% of Facebook survey respondents were over the age of 50, with another 35% between 35 and 49. Our Twitter audience is younger, with only 32% of respondents over the age of 50. A combined 62% are over the age of 35.

* 62% reported visiting our Facebook page at least once a week. However, 93% say they read tweets from us at least once a week.

* A much larger percentage of our Twitter survey respondents are active on Facebook (80% of Twitter followers use Facebook weekly) than our Facebook respondents reported being active on Twitter (30% of Facebook fans use Twitter weekly).

* Over 50% of respondents from both surveys reported never using Flickr, LinkedIn and social bookmarking sites (such as Digg, Reddit, and Delicious).

* 64% said that the frequency of our Facebook posts is “About Right,” with 31% wanting more, and only 5% saying that it’s “Too Much.”

* 61% of the Twitter survey respondents report that the frequency of posting is “About Right,” with an additional 35% saying it’s “Not Enough,” and only 4% saying that it’s “Too Much.”

* Over 56% share White House Facebook posts on a monthly basis and 78% have shared at least once. However, only 35% of responders report retweeting @Whitehouse on at least a monthly basis, with only 58% having retweeted us at least once.

* The top requested content includes news-oriented posts (Breaking News, the latest news from the Administration), interactive posts (ways to engage with Administration officials, announcement of live streams, quotes from major speeches as they happen) and the Photo of the Day.

White House Facebook page
White House Twitter account

Facebook is taking over the world…

Take a look at the graphics by Vincenzo Cosenza published on the TechCrunch blog:

Social networking services and their worldwide adoption in 2009 and Facebook’s explosion by 2011:

(Images embedded from http://www.vincos.it/ via Techcrunch blog)