This semester I am teaching a new seminar that focuses on a relatively new topic: The challenges that public administrations are facing when they are aiming to digitize their analog services. Under the catchy term “digital transformation”, many are looking to not only move from analog to digital, also redesigning, automating, or abandoning outdated administrative acts and the corresponding services.
The term was adopted from the private sector, where digital transformation of products and business models started to occur with the use of the Internet as a distribution and communication channel. The tricky situation for public administrations however is that they can’t reinvent their business models, look for new customer segments, or abandon offline products/services. Unfortunately, public administrations are compared to those whose core business model was digital transformation of their own sectors, such as Apple’s iTunes platform, Skype replacing landline phones, Amazon transforming book/retail sector, Twitter as a newsfeed replacing traditional print newspapers, etc.
We have very limited literature on the topic, therefore the goal of this seminar is that students are deriving research questions from expert interviews and are adding necessary insights by conducting additional interviews. I will give a short introduction to the topic, plus train them in qualitative data collection and analysis – with the hope that they will be equipped to design an interview guideline, select interview subjects, analyze, and present the data.
I was able to cooperate with four external partners for this project: the City of Konstanz, the Initiative D21 (responsible for Germany’s annual e-Government monitor), the City of Ulm’s Verschwoerhaus (an innovation lab), and the Deutschen Städte- und Gemeindebund. They will join us in person or via Skype, present a short introduction of their main problems and findings and then we will open up the conversation for the student-led Q&A.
Finally, the students will design posters with their main findings – an alternative way of communicating research insights to an audience – and will discuss their findings in the Mayor’s office with civil servants who are interested in digitization.
The project is supported with an internal grant to increase the transfer between research, teaching, and practice. This is an initiative that was requested by the student body and in my opinion an applied topic like digitization fits extremely with this mission. I am also hoping that the students are gaining valuable methodological and communication skills, will be able to ‘translate’ their academic insights in plain language to a larger audience, and will be generally best prepared for their BA theses and the job market.
I have made good experiences including practitioners into my classes before, but never transferred the findings of the students from academia into practice – except for using a class blog to encourage the students to write for digital media outlets. It created a bit of press attention and was listed by FedTech magazine as one of the “50 must-read federal IT blogs” in the US. You can read about my experiences and download the syllabi here:
- Mergel, I. (2016): Big Data in Public Affairs Education, in: Journal of Public Affairs Education, 22(2), pp. 231-248.
- Mergel, I. (2012): The Public Manager 2.0: Preparing the Social Media Generation for the Networked Workplace, in: Journal of Public Affairs Education (JPAE), 18:3, pp. 467-492.
Here is a poster we designed that provides a few insights (in German):